News Article ————

256 journey to being shortlisted

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 19.08.2022

Hello, we are 256, a full-service, creative content marketing agency based in Ireland, who work with brave B2B and B2C brands to create moments of relevant discovery for their customers.  

Born from a team of journalists, we’ve honed our storytelling skills and our technical expertise to attract your ideal audience. We develop highly efficient marketing ecosystems and fuel them with customer-first omnichannel content. We provide digital marketing, automation and personalization, creative services, content and social media marketing solutions and SEO honed through our test and learn philosophy. 

Data is at the core of everything we do. So much so, we developed SiteSeeer™ a proprietary content audit software. SiteSeeer™ informs strategy, proves content ROI and shows marketing teams what to do and where to focus. With a roster of blue-chip global clients, we are Ireland’s most awarded content marketing agency and the world’s only agency to have gained ISO 9000 certification for our content and digital marketing services. 

Our experience across B2B and B2C clients is a unique differentiator among agencies. Our nominated campaign ‘Empowering small businesses to recover from Covid-19′ for Fáilte Ireland is one that we’re particularly proud of as it helped individuals across Ireland bounce back after the pandemic. Tourism is a vital industry in Ireland, so we knew that this campaign could have a huge impact on the nation if successful. Fáilte Ireland wanted practical ways to help the beleaguered tourism industry kickstart essential marketing activity as part of Ireland’s national reopening. We developed an industry-first, interactive toolkit, complete with free, easy-to-use and customisable digital assets to help businesses make the most of the Keep Discovering national campaign.

The assets were adaptable, allowing businesses that were short on time and budget to create custom content, such as branded frames, email templates and social media calendars, and optimise their marketing to drive awareness and bookings. The Toolkit also provided practical marketing advice, resources and guidance for businesses regardless of their level of marketing expertise or technical knowledge. This creative, digital-first approach utilised the power of content marketing to aid the recovery of the tourism industry in Ireland. The Toolkit became a massive success and is one of the most downloaded resources ever created. It was widely used and much lauded by the industry.

Entering awards is a core part of our business here at 256. It’s a win on all fronts if you ask us. Being recognised by the industry is great for our team, everyone gives their all to each campaign and we all get a big morale boost when we see our name on award sites. Our clients love when their campaigns win awards too. It helps them stand out in their industry lays the groundwork for investing more in content and cementing themselves as an authoritative voice in their industry.

Awards also play a key part in our business development. Our pitch decks are decorated with our award badges, and we’ve had great feedback on our recognition. They work as social proof, help start conversations with potential clients and can be the deciding factor in closely fought tenders.

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