Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to give entrants an insight into why a winning entry was chosen.

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Judges

Lukas Adamec | Performance Marketing Manager | DACH at Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

Dan Barker |  EBusiness Consultant | Independent Consultant  EBusiness Consultant

Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.

Amilcar Batista | Global Director  | Worldline Global

Amilcar is an entrepreneur and a business technology leader with more than 20 years of experience in various industries (telecom, media, aviation industries, and fintech), at various positions including CEO, business consultant, strategy director and CTO. He worked in various countries within multicultural teams (France, USA, Italy, Germany, Morocco, Finland, Brazil, Poland, India). His beliefs: Making the hard choices, articulating a clear vision and executing a plan are the recipe to succeed.

Carlotta Bonafini | SEO PRODUCT MANAGER | EDREAMS ODIGEO

Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Rafael Brandao | HEAD OF EXPERIENCE DESIGN AND USER STUDIES | Telecine

Experience Design Manager passionate about Arts and Technology. For more than 15 years I’ve been working in several Advertising Agencies and Design Offices as an Interactive Art Director and UI/UX Strategist. Today, I’m the Head of Experience Design and User Studies at Telecine, a joint venture between Grupo Globo and the major Hollywood Studios. In 2012 I also concluded my Master’s degree in Design at ESDI/UERJ (Brazil) and IADE Creative University (Portugal). Alongside my current role at Telecine I’m an UX Design professor at Miami Ad School Brasil, the best creative school worldwide (Cannes 2019), a Mentor at Designed.org and AbeLLha and Vice President of the UX Committee of IAB – Interactive Advertising Bureau.

Rafael Brandão | Director, Product Experience LATAM | HBO Max

Experience Design Manager passionate about Arts and Technology. For more than 15 years I’ve been working in several Advertising Agencies and Design Offices as an Interactive Art Director and UI/UX Strategist. Today, I’m the Head of Experience Design and User Studies at Telecine, a joint venture between Grupo Globo and the major Hollywood Studios. In 2012 I also concluded my Master’s degree in Design at ESDI/UERJ (Brazil) and IADE Creative University (Portugal). Alongside my current role at Telecine I’m an UX Design professor at Miami Ad School Brasil, the best creative school worldwide (Cannes 2019), a Mentor at Designed.org and AbeLLha and Vice President of the UX Committee of IAB – Interactive Advertising Bureau.

Justin Clark | Founder - Social Media Consultancy | Just Social

Justin is a social media and digital crisis communications specialist with more than 10 years’ experience leading social media, PR and digital communications in Government and the public sector, both in the UK and overseas. Justin runs social media consulting firm, JustSocial, providing strategic guidance and support to some of the world’s biggest brands. A regular keynote speaker at major social media conferences across the UK and Europe, Justin is the Chairperson for the UK’s largest public sector social media and crisis communications conference series, and judges some of the world’s biggest industry awards. Justin also runs ‘SocialNorth’, a social media industry event connecting the digital talent across the North of England and works as a Non-Executive Director and Social Media Director for multiple UK agencies.

Balazs Gandera | Founder and CEO | Intren

Balazs is INTREN’s founder and CEO. He considers himself a business focused geek. From ads to analytics, from funnels to blockchains, he works every day to figure out how INTREN can be better at delivering business results to the clients. He is a regional Google trainer, a Google Sales Masterclass trainer and a regular speaker on digital marketing topics. INTREN is one of the largest independent performance agencies, headquartered in Budapest.

Jaime Hill | Head of eCommerce | Oak Furniture Land

Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Shell, and across a wide range of B2B and B2C vertical markets. Most recently, she joined Oak Furnitureland as Head of Ecommerce in March 2020. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.

Jennifer Hoffman | Digital Media Consultant & Strategic Growth Advisor

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Veronika Höller | Global SEO Manager | CompuGroup Medical |

I'm a Global Senior SEO-Manager and I have worked in SEO and PPC marketing for over 14 years. I started as a copywriter and PPC Manager in a little Ads Agency. I have continuously developed myself further into the direction of SEO. Over the years, I have worked as a digital marketing manager in agencies and international companies, including CompuGroup, where I’m now. International SEO, technical SEO, and the optimization of landing pages are top of my priority list. I view SEO as a whole puzzle and not just individual sub-areas, hence why I trained myself in all areas – content, technology, PPC, SMM and UX. All these pieces are important t o have a strong domain and building strong brand worldwide –only when all the pieces of the puzzle come together, the rankings goes up, and you make money with your website.

LinkedIn profile

Navah Hopkins | VP of Strategic Marketing | ADZOOMA

Navah Hopkins is the VP of Strategic Marketing at Adzooma, a platform that makes managing your ad channels easy and fast. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Jayesh Jain | Senior Manager SEO & ASO | PHD (Omnicom Media Group)

Jayesh is a knowledgeable SEO & ASO specialist for Alshaya Group in the MENA region. He has a wide array of digital experience having worked in both global brand agencies and client-side roles. He is a strategy-driven and passionate SEO & ASO expert, with a strong track record of driving search growth for huge brands in highly competitive sectors. He has been associated to improve organic visibility for the world's popular brands like H&M, Victoria’s Secret, Foot Locker, The Body Shop, Thomas Cook, Acer, Carrefour, etc. He started his career in India followed by Taiwan and now in the UAE. He lives and breathes all things SEO + ASO and is passionate about bridging collaboration between SEOs, Content team, and website developers. Jayesh has completed Bachelor’s in Mass Media and holds an MBA degree in Marketing.

Lada Kalashnickova | Head of SEO | COPYBET EU LTD

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Diane Kulseth | Senior Solution Expert for SEO | Site Improve

Diane Kulseth is the Senior Solution Expert for SEO at Siteimprove, where she leads SEO education for the global team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is also a frequent digital marketing instructor for large universities in the United States.

Trond Lyngbø | SENIOR SEO CONSULTANT | Search Planet AS |

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

LinkedIn profile

Lucy Pickering | UX and Content Strategist | William Joseph

Lucy is a UX and Content Strategist for William Joseph, a design and digital agency working mostly in the charity sector. She also freelances part-time as a digital marketing consultant. Lucy has wide-ranging digital experience, having worked with charities and local government, as well as in the arts and travel sectors. Lucy joined William Joseph in early 2022 after managing the website UX for the UK’s fastest-growing software company. She was part of the team that led an award-winning digital acceleration project at Nottinghamshire County Council. Lucy is committed to crafting user-focused experiences, backed by evidence and aligned to organisational goals. She is CIM-qualified and an Umbraco CMS certified professional.

Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu

Ric Rodriguez is an accomplished marketing and growth leader. Ric is Co-Founder and Chief Growth Officer at Finsu, the sustainable fashion marketplace, taking the compromise out of conscious shopping. Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO

Sabrina Rodriguez | Global Head of Digital Marketing | Ericsson

Sabrina Rodriguez is an international digital marketing transformation leader with 10+ years’ experience building award-winning teams and Global Centers of Excellence, always with the goal of fueling business growth through scaled innovation and upskilling. Currently Head of Digital Marketing at Ericsson, Sabrina has worked across the UK, France and Brazil and in multiple industries including Telco, Finance and Advertising. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an active industry speaker and juror, having supported the Drum’s Social Buzz Awards, CIPR Excellence Awards and IPA’s #SocialWorks committee specializing in measuring social effectiveness.

Farhaad Saleh | Head of Organic Performance | World First

Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.

Sophia Storey | 3 Sided Cube | co-founder

Puff Story is Co-Founder of 3 Sided Cube USA, responsible for the client relationships and impact of projects. Named as one of the top 100 most influential business developers in the UK, Puff is known for her contagious laughter, love of neon colours and an unrelenting passion to help organisations such as The American Red Cross, The World Resources Institute and Save the Children to make a real difference. Puff has vast amounts of practical experience in a variety of industries but has a love for using tech for good in the NGO, charity and third sector.

Bethan Vincent | Founder | Open Velocity

Bethan is the founder of Open Velocity, a strategic marketing consultancy based in York. Formerly Marketing Director of a leading technology consultancy and a senior manager in the cloud computing industry, their 12+ year career has been built at the intersection between marketing, product and development. Outside of their “day job”, Bethan produces The Brave podcast and newsletter, which explores how we can build a better future.

Carbo Yu | Regional Director | Sinclair

A seasoned PR professional in Asia Pacific, Carbo drives integrated communications and storytelling strategy across the Sinclair portfolio regionally, and has a stellar record of directing communications for consumer brands and corporates across industry and sector. Seeing herself as a partner to brands, Carbo’s priority lies in enabling them to achieve and exceed their business goals through her sharp insights and quick thinking, qualities which saw her named PR Professional of the Year (Agency) by PR Awards Asia and Campaign Asia’s Women to Watch Greater China in 2021, and Asia-Pacific Account Person of the Year – 1st Runner-up by Campaign Asia in 2016. Carbo currently serves as the Deputy Chairperson at PRHK.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

LinkedIn profile

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