Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to give entrants an insight into why a winning entry was chosen.

This year’s judging panel is as follows:

Judges

Roman Adamita | SEO Manager | BoostRoas |

As Roman Adamita, I’m an SEO doer and highly experienced on the technical side, passionate in digital marketing with over 7 years of experience. I leading an SEO team at a remote-based award-winning agency (BoostROAS) for almost 2 years by full-time. I have experience in industries like; B2B, B2C, Retail, Online Grocery Shopping, Gaming, Travel and I worked with different brands from the United States, Germany, Turkey, and Romania. I’m also the proud winner at the MENA Search Awards 2019 of the Young Search Professional of the Year award.

LinkedIn profile

Azeem Ahmad | Digital Marketing Manager | Staffordshire University |

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO, and also on podcasts and webinars too.

Liam Bateman | CEO | Silverchip

CTO And software developer, Liam has over 15years experience in the digital industry, working with some of the UK's leading companies and brands. In 2010, with his friend and business partner, he co-founded Silverchip, an award-winning digital agency in the heart of Manchester, boasting an impressive client list and being renowned for its bespoke software development. Liam is extremely passionate about the importance of developing a ‘real-world curriculum’ within schools and colleges, working alongside students and young people to provide opportunities and routes into the sector.

Jake Bohall | Co-founder and head of SEO | Hive Digital |

Jake Bohall is the co-founder and head of SEO at Hive Digital, a search agency dedicated to marketing for a better world. Prior to diving into the search marketing industry in 2007, Jake had experience in founding several startups ranging from an insurance claims management company to a social network for wine enthusiasts. Jake's primary focus is leading technical SEO for his team and helping clients develop strategies and processes for search success. Jake is a frequent speaker at a number of popular industry conferences, is an instructor for Fortis College's SEO course, and serves as a board member for an educational non-profit. Jake’s experience in business and strategy development has made him adept at identifying practical online marketing strategies to fit a company’s growth objectives and available resources. When he is not distracted by the fascinating world of marketing, Jake spends his time in North Carolina with his wife and 3 children.

Laurent Bourrelly | SEO Consultant | Laurent Bourrelly S.L.U. |

I started SEO for real in 2004 by ranking 3rd in a SEO contest, but I come from a marketing and public relations background. After discovering how to spam Google, I lived the life of super affiliate and clic whore until 2008 when I switched to the consulting side of the business. Since then, I also started a speaker’s career and got more involved in the SEO community in France. I am still running a few personal projects on the side, but my main focus is to rank high on Google for my clients. Of course, I also embraced on other fields of search, especially SEA, Content Marketing and Social Media Marketing.

Dave Cain | Senior Digital Marketing Manager | Arriva Group

Dave started his digital journey back in 2002 originally as a web designer/developer and very quickly moved into the online marketing sector as an SEO and PPC specialist. Over the past 17+ years, he has operated in a freelance, agency and client side capacity working with some of the most respected brands across the UK, Europe and Asia. Today, Dave would classify himself as a t-shaped data driven digital professional with a wealth of experience and knowledge across many verticals and technologies. In his own words “if the internet was switched off tomorrow I’d be out of work, it’s all I know and love”.

Luke Cope | Digital Strategist | Rise at Seven |

Luke manages the digital strategy for the client base at Creative PR & SEO Agency, Rise at Seven. Prior to joining Rise Luke headed up the Digital and Content Marketing teams for various other agencies in the North as well as running his own company. With 8 years experience in the industry, Luke has worked with the likes of GoCompare, Missguided, Total and Badoo on their SEO & Digital PR strategies. Luke is fascinated by large digital campaigns that utilise data, design and the right promotion to have a big impact on clients objectives

Victoria Coppin | Social & Digital Director | Popcorn PR

I’ve been the Social & Digital Director at Popcorn PR for the last 2.5 years delivering social & digital strategy and campaigns as part of wider integrated comms including PR, influencer & experiential activity. I work with a huge breadth of clients mostly FMCG spanning lifestyle, beauty & grooming and food. Prior to my current role, I spent 5 years at other agencies ensuring we had a strong social & digital voice with our clients. My background was working in a very busy government agency press office, just a the very dawn of social media; I saw there was a huge opportunity for us to be using social media as part of our whole comms across consumer, B2B and trade and drove this forward within the organisation. I’ve also project managed huge website builds and launched apps along the way, but social and influencer marketing, along with search, are my greatest loves and the ones that slot so neatly into the sort of comms agency we are.

Arianne Donoghue

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

DAVID EDMUNDSON-BIRD | PRINCIPAL LECTURER IN DIGITAL MARKETING & ENTERPRISE ASSOCIATE DIRECTOR: DIGITAL INNOVATION | Manchester Metropolitan University

David is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes. He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill. David is Chair of Global Judging Standards for Don’t Panic. His role is to ensure objectivity, transparency and consistency across the judging panels for all Don’t Panic assets, and to provide a quality assurance process in the judging process. He set up Manchester Met’s first part-time MSc in Digital Marketing in 2007, their first full-time MSc Digital Marketing Communications in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing. David founded Manchester Met’s Agency Life programme in 2012 to enable students to experience live work skills in the workplace very early in their course. He has enjoyed several spells in academia as well as senior management roles in the digital sector, helped to set up Manchester’s second web design agency back in 1995, He sits on the Board FutureEverything and is a trustee of The Education Trust.

Pierre Far | DIGITAL PRODUCT MANAGEMENT CONSULTANT & FOUNDER | DELIBERATE DIGITAL LIMITED |

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Simon Heseltine | VP OF AUDIENCE GROWTH | TRADER INTERACTIVE |

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Anders Hjorth | DIGITAL MARKETING STRATEGIST | INNOVELL

Anders Hjorth is a digital marketing strategist, entrepreneur and a frequent speaker and writer on Digital Marketing as well as a judge on various Digital Marketing Awards. Anders was the Founder of several Digital Marketing agencies in Paris: Relevant Traffic [Search Marketing], BDBL MEDIA [Biddable Media] and aznos [Content Marketing] acquired by Altima in 2016 and then Accenture in 2017. Anders was also COO at GroupM Search across EMEA. He has worked for almost 2 decades across SEO, Paid Search, Affiliate marketing, Social Media and Social Ads, Display and RTB/programmatic as well as web development, hosting, domain names and more recently Content Marketing & Content Curation. Anders works out of Paris as a Digital Marketing consultant and researcher in his new company Innovell.

Jennifer Hoffman | Marketing Director

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Motoko Hunt | President | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Kristal Ireland | Digital Director and Speaker

Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Judith Lewis | Founder | DeCabbit Consultancy |

Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. She is a regular speaker around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , Virgin.com, Virgin Startup & more. She has over 23 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and rewrote the large foundational Econsultancy Best Practice Guide to SEO.

LinkedIn profile

Trond Lyngbø | SENIOR SEO CONSULTANT | Search Planet AS |

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

LinkedIn profile

Kristjan Mar | Digital Evangelist | engaged

European Search Personality of the year 2014, Kristján Már Hauksson, he has worked in the realm of creativity and marketing for the past 20 years in his home country Iceland, UK, USA and currently in Norwayþ. He co-Founder SMFB Engine, based in Oslo, Norway, a digital agency that worked closely with the award-winning creative agency, SMFB. Kristján is the founder, and currently active partner, of the award-winning internet marketing agency The Engine, formerly known as Nordic eMarketing. The Engine is now a part of the TBWA network. Kristjan has co-written a couple of books on the matter of Digital Marketing and has through the years been on different types of boards for organizations like SEMPO and Bing Advertising.

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Lexi Mills | MANAGING PARTNER | SHIFT6

Lexi Mills is a multi-award winning digital marketing expert specialising in PR SEO and data-driven business intelligence. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training and consultancy services to agencies, businesses and investors, alongside advising government entities on the risks and opportunities of algorithmic technology. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Paul Morris | Digital & Ecommerce Director

Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side. Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.

Chris Nightingale | PPC Manager | AO.com

Chris is an experienced Digital Marketing Strategist with a passion to deliver through the ever evolving eCommerce landscape. His passion for digital led him to focus more on Online Retail and the exciting nuances of working for an exclusively online retailer. He is part of the vibrant AO.com Digital marketing and commerce team, on the forefront of the latest trends and technologies in order to bolster AO.com’s presence within a competitive market space

Polly Pospelova | Digital Marketing Director | Delete Agency

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Ned Poulter | Founder & CEO | Pole Star Digital

Ned Poulter is Founder & CEO of Pole Star Digital, a dedicated, creative and attention-commanding Manchester-based digital marketing consultancy. Pole Star Digital help brands with high performing, intelligent, data-driven digital marketing solutions. Over his career, Ned has worked with a multitude of clients, from: start-up and small/medium-sized businesses, right up to some of the biggest and most recognised brands in the world. Ned is also a well-known speaker and trainer, a familiar face at many conferences across the globe.

Declan Reilly | Head of SEO | Evoluted |

Declan Reilly | Declan has worked in digital marketing for over eight years with a specific focus on SEO. He has successfully managed many high-end SEO projects and previously led a team of 20+ account managers. Declan was recently appointed Head of SEO at Evoluted, a digital agency based in Sheffield, England.

James Rowland | Director, Digital Performance | Refinitiv |

James is the Digital Performance Director for Refinitiv, a global provider of financial markets data and infrastructure. As part of the Digital Marketing team, he drives the Global strategies for SEO, PPC, testing, personalisation and analytics. With nearly a decade of industry experience across both agency and client-side roles, he has a big interest in the power of content marketing to drive ROI. James started his career focusing on SEO and expanded into a much broader digital role as the years progressed.

LinkedIn profile

Ricardo Seixas | Managing Director | One Day Agency |

Along with his 15+ years of an international career in the digital space spanning 4 continents, Ricardo worked for consumer brands, start-ups, software houses, and digital agencies. Most recently, and after being a lead at Google and restructuring Media Agency Group’s digital division collecting multiple awards, he founded a digital marketing agency named One Day Agency. Across his experience, he led innovative digital projects and campaigns for Liverpool ONE, I Saw It First, L’Oreal, Telefonica, Sanofi, Ambev and the world’s top agencies.

LinkedIn profile

Aleyda Solis | INTERNATIONAL SEO CONSULTANT | ORAINTI

Aleyda Solis is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish). Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

Juliette Van Rooyen | HEAD OF SEO | VR SQUARED

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Purna Virji | Senior Manager of Global Engagement | Microsoft

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Marty Weintraub | Founder & Evangelist | Aimclear

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 "Top 25 Most Influential PPC Experts" awards, Top 100 Twin Cities People To Know & claimed the coveted "US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards. His Wiley/Sybex books, "Killer Facebook Ads"‹ and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Michelle Wilding-Baker | Head of Digital & Content | Freesat

Michelle is a globally award-winning digital marketer who specialises in data-first customer acquisition (owned/paid/earned), SEO and content strategy. She graduated with First Class Honours in Communication Studies (Journalism) and is armed with more than a decade of marketing and editorial experience across international, SME and start-up brands in highly competitive FinTech, Insurance, Travel, Beauty, eCommerce and publishing industries. Now leading the digital marketing, eCommerce, editorial, content and social strategy remit at Freesat and consulting on a project-basis for Oh Mishy, she previously completed 2.5 years as Head of SEO & Content at The Telegraph Media Group where she hired and led the ‘Best Brand SEO Team’ of 2019. Michelle regularly judges industry marketing and eCommerce awards, guest speaks at events and co-organises the ‘Take It Offline' Digital Marketing Roundtable in London and Europe.

Nick Wilsdon | Digital Consultant – Partner Markets | Vodafone Group |

Nick started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department. Since his return to the UK, Nick has held head of department roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network. As the Search Product Owner at Vodafone Group, he is standardising SEO best-practice and strategy across 22 international markets to deliver revenue growth in a challenging and competitive sector. He is particularly interested in data analysis, cross-channel/device opportunities and strategic planning.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

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