Blend Commerce – Global Digital Excellence Awards Finalists

The team at Blend Commerce share what a Global Digital Excellence Award means to them, and how they achieved their place on the much-coveted shortlist.

Why This Shortlist at the Global Digital Excellence Awards Matters

Conversion is not a single tactic but a disciplined practice, and it is the practice we have built our agency around. The Global Digital Excellence Awards have shortlisted Blend Commerce for Standout CRO Agency of the Year, which reflects both the outcomes achieved and the method behind them. 

Our team works as one across strategy, design, and development, starting with data-led audits, moving through structured experimentation, and landing on roadmaps that scale naturally within Shopify. It is careful work, and it’s delivering the kind of progress our clients care about.

Who We Are

We’re a specialist Shopify CRO agency with a senior team of 11. We stay intentionally small so that every client works directly with strategists, designers, developers, and a dedicated project manager. 

Here’s how we keep standards high across the board:

• Average client partnership: 18+ months
• At least 2 A/B tests running for each client every month
• 95% of work passes QAQC first-time
• All work scored with PECTI: Proof, Ease, Cost, Time, Impact

The result is a CRO programme that’s easy to trust and built to deliver commercial outcomes.

Work That Got Us Here

Our award entry highlighted three projects that show the impact of CRO done right. Client names are anonymised, but the numbers are very real.

Sports Nutrition Brand

A drop of 100,000 sessions could have held growth back. Instead, revenue rose 38% year on year, conversion rate moved from 2.03% to 3.93%, and subscriptions tripled. A data-led roadmap did the heavy lifting, prioritising subscription UX, bundling, and PDP structure, then validating each step with PECTI scoring.

High-Consideration Retail Brand

We tested the placement of user-generated photos. Moving them above the fold gave customers the reassurance they needed earlier in the journey. Conversion rate rose by 71% and revenue per visitor increased by 24%. A simple shift in trust signals delivered more than a full redesign.

A/B Test Before vs After

Home Wellness Brand

We exposed search on mobile and made it easy to find products fast. That single change delivered a 2.3% conversion rate lift, 682 extra orders per month, and a monthly revenue gain of $57,843.

A/B Test Before vs After

Every one of these tests went through our QAQC process, with peer reviews across design and development and final sign-off from our Head of Design & Development.

Explore our CRO Case Studies for more client results.

How We Deliver

Results come from a clear playbook applied the same way, every time.

• CRO Audits: 100+ pages of data, insights, and prioritised recommendations.
• PECTI Framework: scoring every idea for Proof, Ease, Cost, Time, and Impact.
• QAQC SOPs: multiple layers of review across design, development, and code.
• A/B Testing SOP: hypotheses scoped properly, measured carefully, and analysed in full.

Blend’s QAQC Process Explained

This consistency scaled across nine verticals in the last year and delivered the following uplifts:

• +35% Conversion Rate
• +23% Revenue per Visitor
• +30% Online Revenue
• 1.3X Subscription Acquisition Rate

What Clients Say

Awards matter. Client outcomes matter more.

“Blend helped us scale our CRO efforts and prioritize our ecommerce roadmap to deliver massive growth during our engagement. We’re getting great return on the cost and rely on Blend to drive to our website metrics forward. The communication from their team is spot on and we never feel like we’re on our own. Their recommendations and organization keep us on track and focused on what’s most important: boosting CVR, AOV, traffic and ultimately driving sales!”

[Automotive Brand]

“Communication, planning, execution, reporting — Blend delivers on all fronts. The results have been transformative for our revenue and retention.” 

[Sports Nutrition Brand]

See what our clients have to say about us.

What This Recognition Means

This shortlist shines a light on the work most people never see:

• Hypotheses that are cut before they waste time
• QA reviews late in the afternoon that catch issues early
• Roadmaps that are refined month by month to stay commercially focused

It supports our belief that focus, senior ownership, and a disciplined process can outperform size.

Ready to Optimise Your Shopify Store?

Many stores leak revenue in small, persistent ways. We help teams find those leaks, fix them, and turn the improvements into growth. Start a conversation with the Blend team today.