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The Think Tank is a fully-integrated B2B marketing and PR agency with over 30 years of experience providing a complete range of services. From strategy to digital marketing, content marketing to media relations, we’re proud of the work we do delivering impactful results for brilliant B2B brands all over the globe.
In 2023, we achieved the title of the UK’s most awarded agency, earning 64 nominations and 19 wins in total. We’re delighted to be adding to the list with a string of nominations at the Global Digital Excellence Awards, where our ‘Welcome to the Fast Lane‘ campaign with Additive Industries and ‘Peak Performance‘ with Phi Partners have both been recognised in some competitive categories.
Welcome to the Fast Lane
Nominated for Best PPC Campaign, ‘Welcome to the Fast Lane’ leveraged expressive headlines and powerful visuals to showcase Additive Industries’ scalable metal 3D printers.
Inspired by the brand’s partnerships with automotive giants such as BMW, VW and Alfa Romeo, our campaign highlighted the speed, precision and innovation of their unique technology, leading to increased brand recognition.
The campaign’s success not only encouraged the brand to commission The Think Tank for further work but also led to multiple award wins, including titles at the UK Digital Growth and UK Digital Excellence Awards. With a little luck and a lot of hard work, the hope with this nomination is that we’ll soon be bringing home its first global trophy.
Peak Performance:
Fintech consultancy Phi Partners needed an innovative Go-To-Market strategy to launch their new Summit Platform as a Service (PaaS) platform to an audience of global banks and build awareness of its functionality.
Using a strategic combination of personalised teaser emails from Phi’s CEO, video card mailings, e-shots, LinkedIn posts and thought leadership content, we targeted 130 key decision-makers across 85 banks. Our efforts resulted in a 46% increase in organic traffic to Phi Partners’ website, a 127% rise in LinkedIn impressions and seven sales-qualified leads.
Since its launch, the campaign has received nine award nominations (and counting!), recently bagging a win for Best Global Campaign at the Global Agency Awards. At the Global Digital Excellence Awards, it’s up for Best ROI and Best Integrated Campaign – and we’ll be keeping our fingers crossed.
Looking forward to an exciting event
Commenting on the nominations, Liam Bateman, Managing Director of The Think Tank adds:
“Being shortlisted for four titles at the Global Digital Excellence Awards is a testament to the creativity and hard work our Thinkers pour into every campaign.
Our collaborations with Phi Partners and Additive Industries were both rewarding challenges for The Think Tank team – and everybody involved should be delighted to see the brilliant outcomes, as I know I am.
Thanks again to our clients for their support and congratulations to all. Let’s keep up the good work.”
To find out more about The Think Tank and what we get up to, check out our website.
