Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on 10 June with the shortlist being announced on the 12 June.

The awards will be judged by some of the biggest names in the digital sector. Click here to see this year’s judging panel.

10 JUNE

Judging Session

12 JUNE

Shortlist Announced

23 JUNE

Winner Announcement

Website Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between May 2019 - May 2020.

Each entry must include information under the following headings:

  • Summary of trading

  • Website overview

  • Examples of implementation, innovation, conversion & creativity

  • Results & evaluation

  • Why do you think your entry should win


Any entries that do not include information under all of these headings will be marked down.

Campaign Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between December 2018 - May 2020.

Each entry must include information under the following headings:

  • Total budget

  • Objective(s)

  • Strategy & target audience

  • Implementation & creativity

  • Results & evaluation

  • Why do you think your entry should win?


Any entries that do not include information under all of these headings will be marked down.

Application of Tools or Data Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between December 2018 - May 2020.

Each entry must include information under the following headings:

  • Objective(s) & budget

  • Target audience & strategy

  • Implementation & creativity

  • Results & evaluation

  • Why do you think your entry should win


Any entries that do not include information under all of these headings will be marked down.

Tools & Technologies Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between December 2018 - May 2020.

Each entry must include information under the following headings:

  • Total budget

  • Overview of tool / technology

  • Why do you think your tool / technology should win?


Any entries that do not include information under all of these headings will be marked down.

In addition to the above judges will utilise the log in & password provided to mark the following:

  • The usability and functionality of the tool or technology

  • The effectiveness and performance of the tool or technology


Please note if you're unable to provide a login, please contact awards@dontpanicprojects.com.

Agency / Team /Individual Awards Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between December 2018 - May 2020.

Each entry must include information under the following headings:

• Details of the team / agency / individual
• Agency / team / individual objectives
• Recent campaign example
• Recent achievements
• Challenges
• Why do you think your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.


Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.