Website Awards Criteria
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.
Each entry must include information under the following headings:
- Summary of trading
- Website overview
- Examples of implementation, innovation, conversion & creativity
- Results & evaluation
- Why do you think your entry should win
Any entries that do not include information under all of these headings will be marked down.
Campaign Awards Criteria
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.
Each entry must include information under the following headings:
- Total budget
- Objective(s)
- Strategy & target audience
- Implementation & creativity
- Results & evaluation
- Why do you think your entry should win?
Any entries that do not include information under all of these headings will be marked down.
Application of Tools or Data Awards Criteria
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.
Each entry must include information under the following headings:
- Objective(s) & budget
- Target audience & strategy
- Implementation & creativity
- Results & evaluation
- Why do you think your entry should win
Any entries that do not include information under all of these headings will be marked down.
Tools & Technologies Awards Criteria
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.
Each entry must include information under the following headings:
- Total budget
- Overview of tool / technology
- Why do you think your tool / technology should win?
Any entries that do not include information under all of these headings will be marked down.
In addition to the above judges will utilise the log in & password provided to mark the following:
- The usability and functionality of the tool or technology
- The effectiveness and performance of the tool or technology
Please note if you’re unable to provide a login, please contact awards@dontpanicprojects.com.
Agency / Team / Individual Awards Criteria
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories.
Each entry must include information under the following headings:
- Details of the team / agency / individual
- Agency / team / individual objectives
- Recent campaign example
- Recent achievements
- Challenges
- Why do you think your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.
Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.