Categories
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
WEBSITE AWARDS
Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches, and evidence of results in relation to goals and objectives.
STANDOUT B2B WEBSITE OF THE YEAR
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This category celebrates exceptional websites that redefine the digital experience for business customers. Judges will look for seamless navigation, innovative design and a user-centric approach that drives engagement, loyalty and measurable results.
STANDOUT B2C WEBSITE OF THE YEAR
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This category honours the most innovative and impactful B2C websites that captivates customers and drives results through user-friendly design, powerful functionality, and an exceptional customer journey.
STANDOUT B2B ECOMMERCE WEBSITE OF THE YEAR
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This category celebrates the business-to-business eCommerce websites that set a new standard for online shopping experiences and customer retention. Judges want to see seamless transactions, innovative features, and drive for exceptional sales growth.
STANDOUT B2C ECOMMERCE WEBSITE OF THE YEAR
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his category celebrates the business to consumer eCommerce website that sets a new standard for online shopping experience through the delivery of seamless transactions, innovative features, and drives exceptional sales growth.
STANDOUT PUBLIC SECTOR / NOT-FOR-PROFIT / CHARITY WEBSITE OF THE YEAR
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This category honours websites that make a significant impact in the public, not-for-profit, or charity sectors by effectively engaging audiences, driving action, and delivering meaningful change through innovation and accessibility.
CAMPAIGN AWARDS
Digital campaigns are essential to engagement, retention, and results. In each of the categories, judges will be looking for a stand-out campaign that demonstrates innovative use of data or creative content, robust technical implementation, and evidence-based results.
STANDOUT B2B SEO CAMPAIGN OF THE YEAR
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This category recognises business to business SEO campaigns that drives organic growth and visibility. Judges want to see campaigns that demonstrate exceptional strategy, innovation, and measurable results in the B2B landscape.
STANDOUT B2C SEO CAMPAIGN OF THE YEAR
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This category celebrates the business to consumer SEO campaigns that have significantly enhanced online visibility and engagement through innovative strategy and creativity to transform customer journey, drive growth and achieve impressive results.
STANDOUT B2B PPC CAMPAIGN OF THE YEAR
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This category honours business to business PPC campaigns that demonstrates exceptional strategy, innovative targeting, compelling ad creative, and significant ROI.
STANDOUT B2C PPC CAMPAIGN OF THE YEAR
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This category celebrates business to consumer PPC campaigns that have achieved remarkable engagement and conversion rates. Judges will be looking for innovative strategies, eye-catching creatives, and impressive ROI.
STANDOUT INTEGRATED B2B CAMPAIGN OF THE YEAR
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This award recognises a campaign that seamlessly combines multiple digital channels to deliver results. Entries should demonstrate a strategic approach to integration, showcasing creativity, innovation, and strong execution.
STANDOUT INTEGRATED B2C CAMPAIGN OF THE YEAR
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This award recognises a campaign that seamlessly combines multiple digital channels to deliver results. Entries should demonstrate a strategic approach to integration, showcasing creativity, innovation, and strong execution.
STANDOUT PAID MEDIA CAMPAIGN OF THE YEAR
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This category recognises the most outstanding paid media campaigns that have maximised reach, engagement, and conversions across digital channels through the use of strategic planning and creativity to achieve maximum results.
STANDOUT ORGANIC CONTENT CAMPAIGN OF THE YEAR
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This award recognises the most effective organic content campaign, showcasing how brands have created compelling, shareable content that resonates with audiences and drives impressive engagement without paid promotion.
STANDOUT ORGANIC SOCIAL MEDIA CAMPAIGN OF THE YEAR
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Honouring the best organic social media campaign, this category celebrates campaigns that have achieved outstanding reach and interaction through creative, authentic, and strategic use of social media platforms.
STANDOUT PAID SOCIAL MEDIA CAMPAIGN OF THE YEAR
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This category recognises the most innovative and effective use of paid social media advertising, this award celebrates campaigns that have achieved exceptional engagement and conversion rates through strategic targeting and creative content.
STANDOUT PR CAMPAIGN OF THE YEAR
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This award honours the most impactful digital public relations campaign, highlighting exceptional storytelling, media outreach, and brand reputation management that have significantly enhanced perception and engagement.
STANDOUT LOW BUDGET SEO CAMPAIGN OF THE YEAR
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Celebrating ingenuity and effectiveness, this award is for the best low-budget SEO campaign that has achieved impressive organic search results through smart keyword strategies, on-page optimization, and content marketing. Judges are looking for campaigns that have achieved something special on a monthly budget of £1500 or less in fees.
STANDOUT LOW BUDGET PPC CAMPAIGN OF THE YEAR
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This category recognises the most efficient and impactful low-budget pay-per-click campaign, showcasing exceptional ROI through strategic bidding, ad copy, and targeting techniques. Judges are looking for stand out campaigns delivering excellent results within a budget of £1500 per month.
STANDOUT CHARITY / NOT-FOR-PROFIT CAMPAIGN OF THE YEAR
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Celebrating the most impactful charity or not-for-profit campaign, this award honours initiatives that have driven significant awareness, engagement, and support for important causes through innovative and heartfelt digital strategies.
STANDOUT ROI CAMPAIGN OF THE YEAR
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Honouring the campaign with the highest return on investment, this award highlights exceptional strategic planning, execution, and measurement that have delivered outstanding financial results.
STANDOUT USE OF META
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Celebrating the most creative and effective use of META platforms, this award honours campaigns that have leveraged Facebook and Instagram to drive exceptional engagement and brand awareness through innovative strategies and captivating content.
STANDOUT USE OF TIK TOK
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This award recognises the most dynamic and engaging TikTok campaign, showcasing how brands have harnessed the power of short-form video to create viral content, connect with audiences, and achieve outstanding results.
STANDOUT USE OF X
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Celebrating the most impactful use of X (formerly Twitter), this category celebrates campaigns that have utilised the platform’s unique features to spark conversations, build communities, and drive significant engagement and reach.
STANDOUT USE OF INFLUENCER MARKETING
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Recognising the most successful influencer marketing campaign, this award highlights collaborations that have authentically connected brands with their target audiences, driving impressive engagement and conversions through trusted voices.
STANDOUT USE OF VIDEO/ANIMATION
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Celebrating the best use of video, including animation, this award acknowledges campaigns that have captivated audiences with compelling storytelling, creative visuals, and innovative use of video formats to achieve remarkable results.
STANDOUT USE OF AI
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Celebrating the most innovative and effective use of artificial intelligence, this award showcases campaigns that have leveraged AI to drive exceptional results, enhance user experiences, and push the boundaries of digital marketing.
APPLICATION OF TOOLS OR DATA AWARDS
The use of research, data, and personalisation are key to communications and UX and conversion optimisation play an integral part in the results. In each of the categories, judges will be looking for game-changing innovative tools or software that improves working and delivers exceptional results.
STANDOUT USE OF DATA
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This award recognises the most impactful use of data and research, showcasing how insightful data analysis and research have driven strategic decisions, optimised campaigns, and delivered outstanding results.
TOOLS & TECHNOLOGIES AWARDS
Technology and innovative tools are integrated into exceptional digital results. In each of the categories, judges will be looking for innovative tools and tech that disrupts and improves working while delivering results.
STANDOUT PLATFORM / TECHNOLOGY / TOOL
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Celebrating the most innovative platform or technology tool, this award honours solutions that have revolutionised digital marketing practices, offering unparalleled functionality, user experience, and performance enhancements.
STANDOUT APP
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Celebrating the best mobile or web applications, this category celebrates apps that have provided exceptional user experiences, innovative features, and significant value to users, setting new standards in the industry.
SOFTWARE INNOVATION AWARD
STANDOUT UX
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Celebrating the best user experience design, this award honours campaigns or products that have delivered seamless, intuitive, and engaging user experiences, setting a benchmark for excellence in UX design.
SOFTWARE INNOVATION AWARD
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This award recognises groundbreaking software innovations that have transformed digital marketing practices, offering unique solutions that enhance efficiency, creativity, and performance.
STANDOUT USE OF CONVERSION OPTIMISATION
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This category recognises the most effective use of conversion optimisation techniques, showcasing how strategic improvements have significantly increased conversion rates and maximised ROI.
STANDOUT AI SOFTWARE SOLUTION
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Honouring the most impactful AI-driven solution, this award celebrates innovations that have harnessed the power of AI to solve complex problems, enhance performance, and deliver exceptional results.
AGENCY & TEAM AWARDS
Agency categories will be based on employee count and service offered. If agencies offer more than one service, they may make multiple entries in the categories below. For these categories, judges are looking for company growth and profitability, client wins and retention, quality of work delivered, company culture, employee development and training, and tenacity in the face of challenges and team triumphs.
STANDOUT START-UP AGENCY OF THE YEAR
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Recognising the most dynamic and innovative start-up agency, this award celebrates new players who have shown remarkable creativity, agility, and impact in the digital marketing landscape. (Agencies of 2 years and under)
STANDOUT CRO AGENCY OF THE YEAR
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This award honours the agency that has excelled in conversion rate optimisation, showcasing consistent creativity and strategic prowess in driving significant improvements in client conversion rates.
STANDOUT CONTENT AGENCY OF THE YEAR
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Celebrating the most creative and effective content agency, this award recognises those who have consistently delivered compelling, engaging, and impactful content that drives results.
STANDOUT PR AGENCY OF THE YEAR
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Honouring the most outstanding PR agency, this category celebrates those who have consistently demonstrated creativity and strategic excellence in managing public relations and enhancing brand reputation.
STANDOUT PAID MEDIA AGENCY OF THE YEAR
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This award recognises the agency that has excelled in paid media, showcasing consistent creativity and strategic execution in delivering exceptional ROI and campaign performance.
STANDOUT SOCIAL MEDIA AGENCY OF THE YEAR
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Celebrating the most innovative and effective social media agency, this award honours those who have consistently demonstrated creativity and strategic excellence in engaging audiences and driving results.
STANDOUT SEO AGENCY OF THE YEAR
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Recognising the most outstanding SEO agency, this award celebrates those who have consistently delivered exceptional organic search results through creative and strategic SEO practices.
STANDOUT PPC AGENCY OF THE YEAR
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This award honours the agency that has excelled in pay-per-click advertising, showcasing consistent creativity and strategic execution in delivering outstanding campaign performance and ROI.
STANDOUT IN-HOUSE DIGITAL TEAM OF THE YEAR
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Celebrating the most consistent and creative in-house team, this award honours those who have demonstrated exceptional innovation, collaboration, and results within their organisation.
STANDOUT LARGE INTEGRATED DIGITAL AGENCY OF THE YEAR
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This category celebrates the agency that excels in delivering seamless, multi-channel digital strategies that drive exceptional results. Open to agencies with 26 + employees.
STANDOUT SMALL INTEGRATED DIGITAL AGENCY OF THE YEAR
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This category celebrates the agency that excels in delivering seamless, multi-channel digital strategies that drive exceptional results. Open to agencies with up to 25 employees.
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Testimonials
“This award is a symbol of what we stand for at Ruby Digital. It’s a result of the collective effort, creativity, and client-focused determination that our team brings to the table every day. We are honoured by this recognition, and it serves as an inspiration for us to push the boundaries even further. We are already channeling the insights gained into refining our craft, ensuring that we bring even more value to our clients and continue setting new standards for the industry.”
Justin Lester, CEO & Founder Ruby Digital
"Being shortlisted for the Global Digital Excellence Awards not only boosts our confidence but also underscores our dedication to developing transformative business models for our global brand.”
Srikanth Kaja ACENTRIK
"We have dedicated significant time and resources to develop a platform that utilizes the power of AI, designed to optimize partner quality and drive exceptional results. It’s truly amazing to see how AI is revolutionizing the mobile marketing industry, and we are grateful to be leading this change. The GDEA’s recognition of our innovative platform further validates our efforts and inspires us to push the boundaries of what is possible in mobile."
Florian Elmies, co-founder Gamelight
"To the Inspired Marketing team, the Global Digital Excellence Award nomination is an affirmation of their expertise and the collaborative spirit they pride themselves on."
Fiverr Enterprise
"Participation in the Global Digital Excellence Awards is more than recognition; it’s a celebration of our team’s dedication and innovation. Beyond statistics, it’s a testament to our unwavering passion for crafting exceptional digital solutions. Being shortlisted reflects our team’s ability to blend design finesse with technical prowess."
Rant
"Being shortlisted for the In-House Team of the Year means so much to both myself and the team. It hasn’t been the easiest journey, but with a lot of hard work and resilience shown by the team, we’re finally here. Winning this award would be a great way to celebrate year one."
Michael Colby NatWest Email Development Team Lead
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