Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the Global Digital Excellence Awards.

News Article ————

A great end to year 1 for the NatWest Email Development Team!

Author image Published by Sue Johns-Chapman
Published Date 23.10.2024
nat west team

Being shortlisted for the In-House Team of the Year award is the icing on the cake to an incredible year for the NatWest Marketing Email Development team!


NatWest Group is a leading banking and financial services group in the UK and Ireland supporting over 19 million customers. So, as you can imagine email communications are very important to us – with the Email Development Team working as the voice of the bank, delivering vital information to those customers.

At the beginning of 2023 the team didn’t exist, with all of NatWest’s Email Marketing development being handled by an external agency. Throughout the year we phased out our partnership with the agency and built a fully functional in-house team, going from non-existent to fulfilling 100% of all email campaigns within 12 months.

Within our first year we –

  • Built and delivered over 240 campaigns
  • Equating to over 1,990 unique email deliveries
  • Which were sent to over 130 million customers
  • All whilst reducing costs and cutting down SLAs

    This is truly an amazing accomplishment and a testament to the members of the NatWest Marketing Email Development team.

Being shortlisted for the In-House Team of the Year means so much to both myself and the team. It hasn’t been the easiest journey, but with a lot of hard work and resilience shown by the team, we’re finally here. Winning this award would be a great way to celebrate year one. Michael Colby (Email Dev Team Lead)

To learn more about NatWest Group, view our our website or follow us on LinkedIn

Share Facebook LinkedIn Twitter

Related News

Image: How Ecommerce Websites Can Help Businesses Scale How Ecommerce Websites Can Help Businesses Scale When we talk about what makes a great ecommerce website, the conversation usually starts with the customer experience. Is it easy to navigate? Do the products look good? Can customers find what they’re looking for and complete their purchase without unnecessary complications? All of those things matter. But there’s another side to ecommerce development that […] Read More
Image: Earning trust at scale: Why the best organic social strategies think beyond engagement Earning trust at scale: Why the best organic social strategies think beyond engagement For years, marketers have talked about organic social as though it’s a supporting channel. A place for community management. A home for campaign content. Somewhere to build engagement while the “real” brand building happens elsewhere. But what if we’ve got that the wrong way around? At PHA, an earned-first integrated communications agency, we help brands […] Read More
Image: Systems Over Silos: Influencity Shortlisted in Two Categories at the 2026 Global Digital Excellence Awards Systems Over Silos: Influencity Shortlisted in Two Categories at the 2026 Global Digital Excellence Awards We are proud to announce that Influencity has been officially shortlisted for the 2026 Global Digital Excellence Awards in two major categories: Standout Platform / Technology / Tool and Standout AI Software Solution. These nominations represent more than just a nod to our engineering. They reflect a fundamental shift in how the creator economy operates. […] Read More