Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
WEBSITE AWARDS
Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches, and evidence of results in relation to goals and objectives.
Business to Business communication is at the forefront of this category. Judges want to see how your website achieves the exchange of products, services and information.
Judges want to understand how messaging and calls to action lead to audiences ‘getting involved.’
CAMPAIGN AWARDS
Digital campaigns are essential to engagement, retention, and results. In each of the categories, judges will be looking for a stand-out campaign that demonstrates innovative use of data or creative content, robust technical implementation, and evidence-based results.
From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-business campaign that has delivered results.
From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-client campaign that has delivered results.
From business-to-business objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
From business to client objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
How have you used paid media channels to drive engagement and increase business? Judges want to see how display ads, promoted social, ppc, paid search have increased ROI.
How have you utilised social media to drive engagement and clicks. Judges want to understand how you have used your organic status and increased presence to your audience.
Judges are interested in seeing how you used Facebook/Instagram, either paid or organically, to increase your presence online and drive engagement from your audience.
If you have created a campaign that has been seen, liked and shared over and over, be that newsjacking or press releases, the judges want to see what you did and the results you achieved.
Influencers can be beneficial to the business but judges want to see how you used the right ones to get to your audience and how their promotion drove engagement.
Judges want to learn how you got your audience involved. Questions, polls, videos, games or something else. Remember to explain your audience and your objectives
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent for this category. The PPC campaigns that have achieved something special on a low monthly budget and media spend.
The Best Use of AI in Digital award celebrates exemplary achievements in harnessing artificial intelligence to transform and elevate various aspects of the digital landscape.
Judges will be looking for projects that go beyond conventional approaches, demonstrating measurable improvements in user experiences, operational efficiency, and overall digital success.
APPLICATION OF TOOLS OR DATA AWARDS
The use of research, data, and personalisation are key to communications and UX and conversion optimisation play an integral part in the results. In each of the categories, judges will be looking for game-changing innovative tools or software that improves working and delivers exceptional results.
Whether your research involved competitor analysis, customer segmentation or brand research, the Judges want to see how you used the results to target, position and connect.
This category recognises outstanding achievements in the development and implementation of artificial intelligence-powered software solutions.
Judges will be looking for solutions that not only leverage the latest AI technologies but also demonstrate a profound understanding of user needs, industry challenges, and the potential for transformative impact.
TOOLS & TECHNOLOGIES AWARDS
Technology and innovative tools are integrated into exceptional digital results. In each of the categories, judges will be looking for innovative tools and tech that disrupts and improves working while delivering results.
Developing and building a platform or tool that works for your company is no easy task. If your functions are fabulous, your structure sensational, your audience engaged and your team happy, judges want to know how.
Judges want to see a piece of software that has transformed how Agencies and In-house teams work. That could be related to research, evidence, the creation of a campaign or other.
AGENCY & TEAM AWARDS
Agency categories will be based on employee count and service offered. If agencies offer more than one service, they may make multiple entries in the categories below. For these categories, judges are looking for company growth and profitability, client wins and retention, quality of work delivered, company culture, employee development and training, and tenacity in the face of challenges and team triumphs.
START-UP AGENCY OF THE YEAR (Less than two years old)
You might be new, but you are innovative and creative! This is your opportunity for global recognition amongst your peers and industry experts that attracts new business. (Agencies should be less than two years old)
An individual who is a freelancer in the field of Digital Excellence – an expert, an innovator, a creator at the cutting edge. This can be self, or third-party nominated.
Entries are welcomed from agencies which specialise in CRO. Judges would like to see examples of recent achievements and why you think your team deserve to win the award.
If content is your mission, judges want to see what success you have and how your team delivers innovative and creative work whilst utilising everyone involved.
Paid Media is your expertise and your clients are reaping the reward. Judges want to reward Agencies that deliver PPC and paid advertising success day in, day out.
Judges will be looking for PPC agencies with clear team objectives, examples of recent campaigns/new business wins and how your agency works and plays together.
The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see your SEO is a team event.
“This award is a symbol of what we stand for at Ruby Digital. It’s a result of the collective effort, creativity, and client-focused determination that our team brings to the table every day. We are honoured by this recognition, and it serves as an inspiration for us to push the boundaries even further. We are already channeling the insights gained into refining our craft, ensuring that we bring even more value to our clients and continue setting new standards for the industry.”Justin Lester, CEO & Founder Ruby Digital
"Being shortlisted for the Global Digital Excellence Awards not only boosts our confidence but also underscores our dedication to developing transformative business models for our global brand.”Srikanth Kaja ACENTRIK
"We have dedicated significant time and resources to develop a platform that utilizes the power of AI, designed to optimize partner quality and drive exceptional results. It’s truly amazing to see how AI is revolutionizing the mobile marketing industry, and we are grateful to be leading this change. The GDEA’s recognition of our innovative platform further validates our efforts and inspires us to push the boundaries of what is possible in mobile."Florian Elmies, co-founder Gamelight
"To the Inspired Marketing team, the Global Digital Excellence Award nomination is an affirmation of their expertise and the collaborative spirit they pride themselves on." Fiverr Enterprise
"Participation in the Global Digital Excellence Awards is more than recognition; it’s a celebration of our team’s dedication and innovation. Beyond statistics, it’s a testament to our unwavering passion for crafting exceptional digital solutions. Being shortlisted reflects our team’s ability to blend design finesse with technical prowess." Rant