Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Website Awards
Industry sectors are all very different, not just in terms of competition but also in terms of the tactics and strategies required to ‘stand out from the crowd.’
In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives
The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.
In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives
The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.
B2B Website of the Year
Business to Business communication is at the forefront of this category. Judges want to see how your website achieves the exchange of products, services and information.B2C Website of the Year
B2C websites are driving transactions and making the process quick and easy. Demonstrate your results and how you achieved them efficiently!eCommerce Website of the Year
From user-friendly navigation to push notifications and from product videos to reviews, what makes your eCommerce website stand out from the crowd?Travel & Leisure Website of the Year
What makes your website the destination for travellers? Judges want to see how you attract your audience and guide them to booking.Public Sector / Not for Profit / Charity Website of the Year
Judges want to understand how messaging and calls to action lead to audiences ‘getting involved.’Campaign Awards
Digital campaigns are essential to driving results, sales and success.
In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI
The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.
In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI
The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.
PPC Campaign of the Year – B2B
From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-business campaign that has delivered results.PPC Campaign of the Year – B2C
From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-client campaign that has delivered results.Integrated Campaign of the Year – B2B
From business-to-business objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.Integrated Campaign of the Year – B2C
From business to client objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.SEO Campaign of the Year – B2B
Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2B campaign to achieve success?SEO Campaign of the Year – B2C
Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2C campaign to achieve success?Paid Media Campaign of the Year
How have you used paid media channels to drive engagement and increase business? Judges want to see how display ads, promoted social, ppc, paid search have increased ROI.Organic Content Campaign of the Year
Judges want to see how you have used unpaid content that can be found naturally to increase traffic at no cost!Organic Social Media Campaign of the Year
How have you utilised social media to drive engagement and clicks. Judges want to understand how you have used your organic status and increased presence to your audience.Paid Social Media Campaign of the Year
Judges want to see how you have spent wisely using social media platforms to increase engagement and drive traffic successfully.Best Use of Twitter
Judges are interested in seeing how you used Twitter, either paid or organically, to increase your presence online and drive engagement from your audience.Best Use of Facebook / Instagram
Judges are interested in seeing how you used Facebook/Instagram, either paid or organically, to increase your presence online and drive engagement from your audience.Best Use of Snapchat
Judges are interested in seeing how you used Snapchat, either paid or organically, to increase your presence online and drive engagement from your audience.Best Digital PR Campaign
If you have created a campaign that has been seen, liked and shared over and over, be that newsjacking or press releases, the judges want to see what you did and the results you achieved.Best Audience Engagement Campaign
Judges want to know how you engage your audience and, once you have their attention, how you keep it and ensure it leads to clicks and ROI.Best Social Influencer Campaign
Influencers can be beneficial to the business but judges want to see how you used the right ones to get to your audience and how their promotion drove engagement.Best Outreach Campaign
Outreach is all about connections and audience. How have you personalised, called to action and followed up to build business and brand.Best Interactive Campaign
Judges want to learn how you got your audience involved. Questions, polls, videos, games or something else. Remember to explain your audience and your objectives.Best Low Budget Campaign (SEO)
Using your knowledge and your budget wisely to achieve results is key; as we all know, every penny counts.Best Low Budget Campaign (PPC)
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent for this category. The PPC campaigns that have achieved something special on a low monthly budget and media spend.Best Charity / Not for Profit Campaign
Not always about the purchase but about action. Judges want to see a campaign that has driven donations, actions and engagement in a cause.Best Crisis Communications Campaign Response to COVID-19
When things change rapidly and messaging needs a positive outcome, crisis response is essential. Judges want to understand how you managed the unexpected!ROI Campaign of the Year
This category is all about the results and the return. Judges want to see hard numbers that demonstrate your success.Application of Tools or Data Awards
Digital success is achieved using research, data, personalisation, UX and Conversion Optimisation.
In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results
In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results
Best Use of CRM
If you are using your CRM system to communicate in innovative and personalised ways, judges want to see why and how.Best Use of Data
Data is key to all campaigns. What did your data reveal and how did you use it to add to your brand and business?Best Use of Personalization
This award celebrates targeting and personalisation via online platforms. How have you made connections with the right message to the right person.Best Use of Research
Whether your research involved competitor analysis, customer segmentation or brand research, the Judges want to see how you used the results to target, position and connect.Tools & Technologies Awards
Cutting edge technology and innovation are key to exceptional digital results.
In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results
In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results
Best Platform / Technology / Tool
Developing and building a platform or tool that works for your company is no easy task. If your functions are fabulous, your structure sensational, your audience engaged and your team happy, judges want to know how.Software Innovation Award
Judges want to see a piece of software that has transformed how Agencies and In-house teams work. That could be related to research, evidence, the creation of a campaign or other.Agency & Team Awards
Digital agencies and in-house teams are responsible for delivering exceptional results. Agency categories will be based upon employee count and service offered. If agencies offer more than one service, they may make multiple entries in categories below.
For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs
For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs