Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Website Awards
Industry sectors are all very different, not just in terms of competition but also in terms of the tactics and strategies required to ‘stand out from the crowd.’
In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives
The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.
In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives
The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.
B2B Website of the Year
B2C Website of the Year
eCommerce Website of the Year
Travel & Leisure Website of the Year
Public Sector / Not for Profit / Charity Website of the Year
Campaign Awards
Digital campaigns are essential to driving results, sales and success.
In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI
The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.
In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI
The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.
PPC Campaign of the Year – B2B
PPC Campaign of the Year – B2C
Integrated Campaign of the Year – B2B
Integrated Campaign of the Year – B2C
SEO Campaign of the Year – B2B
SEO Campaign of the Year – B2C
Biddable Campaign of the Year
Organic Content Campaign of the Year
Paid Content Campaign of the Year
Organic Social Media Campaign of the Year
Paid Social Media Campaign of the Year
Best Use of Twitter
Best Use of Facebook / Instagram
Best Use of Snapchat
Best Digital PR Campaign
Best Audience Engagement Campaign
Best Social Influencer Campaign
Best Outreach Campaign
Best Interactive Campaign
Best Low Budget Campaign (SEO)
(Monthly budget of £1000 or less in fees)Best Low Budget Campaign (PPC)
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC campaigns that have achieved something special on a monthly budget of £7000 or less in fees and media spend.
Best Charity / Not for Profit Campaign
Best Crisis Communications Campaign Response to COVID-19
ROI Campaign of the Year
Application of Tools or Data Awards
Digital success is achieved using research, data, personalisation, UX and Conversion Optimisation.
In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results
In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results
Best Use of CRM
Best Use of Data
Best Use of Personalization
Best Use of Research
Tools & Technologies Awards
Cutting edge technology and innovation are key to exceptional digital results.
In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results
In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results
Best Platform / Technology / Tool
Software Innovation Award
Agency & Team Awards
Digital agencies and in-house teams are responsible for delivering exceptional results. Agency categories will be based upon employee count and service offered. If agencies offer more than one service, they may make multiple entries in categories below.
For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs
For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs