Categories


Please see the following descriptions for more information on each category.

For more information on how to enter, submission guidelines and entry fees, please click here.


Website Awards

Industry sectors are all very different, not just in terms of competition but also in terms of the tactics and strategies required to ‘stand out from the crowd.’

In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives

The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.

B2B Website of the Year

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B2C Website of the Year

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eCommerce Website of the Year

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Travel & Leisure Website of the Year

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Public Sector / Not for Profit / Charity Website of the Year

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Campaign Awards

Digital campaigns are essential to driving results, sales and success.

In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI

The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.

PPC Campaign of the Year – B2B

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PPC Campaign of the Year – B2C

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Integrated Campaign of the Year – B2B

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Integrated Campaign of the Year – B2C

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SEO Campaign of the Year – B2B

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SEO Campaign of the Year – B2C

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Biddable Campaign of the Year

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Organic Content Campaign of the Year

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Paid Content Campaign of the Year

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Organic Social Media Campaign of the Year

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Paid Social Media Campaign of the Year

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Best Use of Twitter

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Best Use of Facebook / Instagram

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Best Use of Snapchat

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Best Digital PR Campaign

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Best Audience Engagement Campaign

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Best Social Influencer Campaign

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Best Outreach Campaign

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Best Interactive Campaign

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Best Low Budget Campaign (SEO)

(Monthly budget of £1000 or less in fees)
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Best Low Budget Campaign (PPC)

Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC campaigns that have achieved something special on a monthly budget of £7000 or less in fees and media spend.

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Best Charity / Not for Profit Campaign

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Best Crisis Communications Campaign Response to COVID-19

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ROI Campaign of the Year

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Application of Tools or Data Awards

Digital success is achieved using research, data, personalisation, UX and Conversion Optimisation.

In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results

Best Use of CRM

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Best Use of Data

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Best Use of Personalization

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Best Use of Research

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Tools & Technologies Awards

Cutting edge technology and innovation are key to exceptional digital results.

In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results

Best Platform / Technology / Tool

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Software Innovation Award

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Agency & Team Awards

Digital agencies and in-house teams are responsible for delivering exceptional results. Agency categories will be based upon employee count and service offered. If agencies offer more than one service, they may make multiple entries in categories below.

For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs

Start-up Agency of the Year

(Less than two years old)
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CRO Agency of the Year

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Content Agency of the Year

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Biddable Agency of the Year

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Social Media Agency of the Year

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In-House Digital Team of the Year

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PPC Agency of the Year

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SEO Agency of the Year

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Integrated Digital Agency of the Year

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Freelancer of the Year

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