Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

Website Awards

Industry sectors are all very different, not just in terms of competition but also in terms of tactics and strategies required to ‘stand out from the crowd.’

In each of the website categories, Judges' will be looking for:
• Creative thinking
• Exceptional approaches appropriate for the specific needs of their sector
• Achieved or exceeded clients’ goals and objectives

The creative website can be a new build, a migration or a refresh of an existing site which has driven tangible, increased visitor traffic, sales to achieve impressive results and evidence-based growth and ROI.

Global B2B eCommerce Website of the Year

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Global B2B Website of the Year

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Global B2C eCommerce Website of the Year

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Global B2C Website of the Year

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Global Finance Website of the Year

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Global Travel & Leisure Website of the Year

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Public Sector / Not for Profit / Charity Website of the Year

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Campaign Awards

Digital campaigns are essential to driving results, sales and success.

In each of the categories, Judges' will be looking for:
• A stand-out campaign that demonstrates a
• Robust and considered technical implementation
• Innovative use of data or a creative use of content to drive exceptional evidence-based results
• Details of objectives and budget, concept and implementation, results and ROI
The digital campaign must have delivered truly exceptional results and is deserved of the global ‘best in class’ award.

Global PPC Campaign of the Year – B2B

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Global PPC Campaign of the Year – B2C

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Global Integrated Campaign of the Year – B2B

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Global Integrated Campaign of the Year – B2C

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Global SEO Campaign of the Year – B2B

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Global SEO Campaign of the Year – B2C

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Global Biddable Campaign of the Year

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Global Organic Content Campaign of the Year

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Global Paid Content Campaign of the Year

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Global Organic Social Media Campaign of the Year

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Global Paid Social Media Campaign of the Year

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Global – Best Use of Twitter

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Global – Best Use of Facebook

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Global - Best Use of Instagram

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Global – Best Use of Snapchat

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Global – Best Video Campaign

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Global Best Blog

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Global Best Digital Experience Campaign

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Global Best Digital PR Campaign

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Global Best Audience Engagement Campaign

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Global Best Social Influencer Campaign

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Global Best Outreach Campaign

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Global Best Interactive Campaign

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Global Best Low Budget Campaign

(Monthly budget of £1000 or less in fees)
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Global Best Charity / Not for Profit Campaign

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Global Best Crisis Communications Campaign Response to COVID-19

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Global ROI Campaign of the Year

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Application of Tools or Data Awards

Digital success is achieved using research, data, Personalisation, UX and Conversion Optimisation.

In each of the categories, Judges' will be looking for:
• The exceptional use of the above elements to create drive and results in either websites or campaigns
• Best Practice examples which show innovation and creativity
• Tangible and outstanding results

Global Best Use of Conversion Optimisation

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Global Best Use of CRM

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Global Best Use of Data

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Global Best Use of Personalisation

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Global Best Use of Research

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Global UX Award

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Tools & Technologies Awards

Cutting edge technology and innovation are key to exceptional digital results.

In each of the categories, Judges' will be looking for:
• Game changing tools
• Innovative technology that disrupts and improves working
• Exceptional results

Global Best Personalisation Tool

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Global Best Testing Platform

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Global Best Tracking Platform

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Global Best Platform / Technology / Tool for Content

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Global SEO Software Suite

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Global PPC Software Suite

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Global Search Software Tool

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Global Social Media Software Tool

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Global Software Innovation Award

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Agency & Team Awards

Digital agencies and in-house teams are responsible for delivering exceptional results. Agency categories will be based upon employee count and service offered. If agencies offer more than one service, they may make multiple entries in categories below.

For these categories, Judges' will be looking for:
• Company growth and profitability
• Client wins and retention
• Quality of work delivered
• Company culture
• Employee development and training
• Tenacity in the face of challenge
• Team triumphs

Global CRO Agency of the Year

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Global UX Agency of the Year

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Global Digital PR Team of the Year

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Global Content Agency of the Year

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Global Biddable Agency of the Year

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Global Social Media Agency of the Year

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Global In-House Digital Team of the Year

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Global PPC Agency of the Year – Large

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Global PPC Agency of the Year – Small

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Global SEO Agency of the Year – Large

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Global SEO Agency of the Year – Small

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Global Integrated Digital Agency of the Year – Large

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Global Integrated Digital Agency of the Year – Small

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Global Freelancer of the Year – Free to Enter

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