Categories

Please see the following descriptions for more information on each category.

For more information on how to enter, submission guidelines and entry fees, please click here.

Don’t forget to take a look at the new categories for 2024 below.

WEBSITE AWARDS

Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches, and evidence of results in relation to goals and objectives.

B2B WEBSITE OF THE YEAR
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Business to Business communication is at the forefront of this category. Judges want to see how your website achieves the exchange of products, services and information.
B2C WEBSITE OF THE YEAR
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B2C websites are driving transactions and making the process quick and easy. Demonstrate your results and how you achieved them efficiently!
ECOMMERCE WEBSITE OF THE YEAR
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From user-friendly navigation to push notifications and from product videos to reviews, what makes your eCommerce website stand out from the crowd?
TRAVEL & LEISURE WEBSITE OF THE YEAR
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What makes your website the destination for travellers? Judges want to see how you attract your audience and guide them to booking.
PUBLIC SECTOR / NOT FOR PROFIT / CHARITY WEBSITE OF THE YEAR
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Judges want to understand how messaging and calls to action lead to audiences ‘getting involved.’

CAMPAIGN AWARDS

Digital campaigns are essential to engagement, retention, and results. In each of the categories, judges will be looking for a stand-out campaign that demonstrates innovative use of data or creative content, robust technical implementation, and evidence-based results.

PPC CAMPAIGN OF THE YEAR – B2B
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From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-business campaign that has delivered results.
PPC CAMPAIGN OF THE YEAR – B2C
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From creation to testing and keywords to bidding, PPC campaigns require research and monitoring. Judges are looking for a PPC business-to-client campaign that has delivered results.
INTEGRATED CAMPAIGN OF THE YEAR – B2B
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From business-to-business objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
INTEGRATED CAMPAIGN OF THE YEAR – B2C
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From business to client objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
SEO CAMPAIGN OF THE YEAR – B2B
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Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2B campaign to achieve success?
SEO CAMPAIGN OF THE YEAR – B2C
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Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2C campaign to achieve success?
PAID MEDIA CAMPAIGN OF THE YEAR
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How have you used paid media channels to drive engagement and increase business? Judges want to see how display ads, promoted social, ppc, paid search have increased ROI.
ORGANIC CONTENT CAMPAIGN OF THE YEAR
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Judges want to see how you have used unpaid content that can be found naturally to increase traffic at no cost!
ORGANIC SOCIAL MEDIA CAMPAIGN OF THE YEAR
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How have you utilised social media to drive engagement and clicks. Judges want to understand how you have used your organic status and increased presence to your audience.
PAID SOCIAL MEDIA CAMPAIGN OF THE YEAR
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Judges want to see how you have spent wisely using social media platforms to increase engagement and drive traffic successfully.
BEST USE OF X
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Judges are interested in seeing how you used X, either paid or organically, to increase your presence online and drive engagement from your audience.
BEST USE OF FACEBOOK / INSTAGRAM
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Judges are interested in seeing how you used Facebook/Instagram, either paid or organically, to increase your presence online and drive engagement from your audience.
BEST DIGITAL PR CAMPAIGN
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If you have created a campaign that has been seen, liked and shared over and over, be that newsjacking or press releases, the judges want to see what you did and the results you achieved.
BEST AUDIENCE ENGAGEMENT CAMPAIGN
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Judges want to know how you engage your audience and, once you have their attention, how you keep it and ensure it leads to clicks and ROI.
BEST SOCIAL INFLUENCER CAMPAIGN
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Influencers can be beneficial to the business but judges want to see how you used the right ones to get to your audience and how their promotion drove engagement.
BEST OUTREACH CAMPAIGN
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Outreach is all about connections and audience. How have you personalised, called to action and followed up to build business and brand.
BEST INTERACTIVE CAMPAIGN
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Judges want to learn how you got your audience involved. Questions, polls, videos, games or something else. Remember to explain your audience and your objectives
BEST LOW BUDGET CAMPAIGN (SEO)
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Using your knowledge and your budget wisely to achieve results is key; as we all know, every penny counts.
BEST LOW BUDGET CAMPAIGN (PPC)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent for this category. The PPC campaigns that have achieved something special on a low monthly budget and media spend.
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
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Not always about the purchase but about action. Judges want to see a campaign that has driven donations, actions and engagement in a cause.
BEST ROI CAMPAIGN OF THE YEAR
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This category is all about the results and the return. Judges want to see hard numbers that demonstrate your success.
NEW TO 2024: BEST USE OF AI IN DIGITAL
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The Best Use of AI in Digital award celebrates exemplary achievements in harnessing artificial intelligence to transform and elevate various aspects of the digital landscape. Judges will be looking for projects that go beyond conventional approaches, demonstrating measurable improvements in user experiences, operational efficiency, and overall digital success.

APPLICATION OF TOOLS OR DATA AWARDS

The use of research, data, and personalisation are key to communications and UX and conversion optimisation play an integral part in the results. In each of the categories, judges will be looking for game-changing innovative tools or software that improves working and delivers exceptional results.

BEST USE OF CRM
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If you are using your CRM system to communicate in innovative and personalised ways, judges want to see why and how.
BEST USE OF DATA
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Data is key to all campaigns. What did your data reveal and how did you use it to add to your brand and business?
BEST USE OF PERSONALIZATION
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This award celebrates targeting and personalisation via online platforms. How have you made connections with the right message to the right person.
BEST USE OF RESEARCH
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Whether your research involved competitor analysis, customer segmentation or brand research, the Judges want to see how you used the results to target, position and connect.
NEW TO 2024: BEST AI SOFTWARE SOLUTION
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This category recognises outstanding achievements in the development and implementation of artificial intelligence-powered software solutions. Judges will be looking for solutions that not only leverage the latest AI technologies but also demonstrate a profound understanding of user needs, industry challenges, and the potential for transformative impact.

TOOLS & TECHNOLOGIES AWARDS

Technology and innovative tools are integrated into exceptional digital results. In each of the categories, judges will be looking for innovative tools and tech that disrupts and improves working while delivering results.

BEST PLATFORM / TECHNOLOGY / TOOL
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Developing and building a platform or tool that works for your company is no easy task. If your functions are fabulous, your structure sensational, your audience engaged and your team happy, judges want to know how.
SOFTWARE INNOVATION AWARD
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Judges want to see a piece of software that has transformed how Agencies and In-house teams work. That could be related to research, evidence, the creation of a campaign or other.

AGENCY & TEAM AWARDS

Agency categories will be based on employee count and service offered. If agencies offer more than one service, they may make multiple entries in the categories below. For these categories, judges are looking for company growth and profitability, client wins and retention, quality of work delivered, company culture, employee development and training, and tenacity in the face of challenges and team triumphs.

START-UP AGENCY OF THE YEAR (Less than two years old)
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You might be new, but you are innovative and creative! This is your opportunity for global recognition amongst your peers and industry experts that attracts new business. (Agencies should be less than two years old)
FREELANCER OF THE YEAR
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An individual who is a freelancer in the field of Digital Excellence – an expert, an innovator, a creator at the cutting edge. This can be self, or third-party nominated.
CRO AGENCY OF THE YEAR
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Entries are welcomed from agencies which specialise in CRO. Judges would like to see examples of recent achievements and why you think your team deserve to win the award.
CONTENT AGENCY OF THE YEAR
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If content is your mission, judges want to see what success you have and how your team delivers innovative and creative work whilst utilising everyone involved.
PAID MEDIA AGENCY OF THE YEAR
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Paid Media is your expertise and your clients are reaping the reward. Judges want to reward Agencies that deliver PPC and paid advertising success day in, day out.
SOCIAL MEDIA AGENCY OF THE YEAR
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Using social media is a 24/7 job. Judges want to recognise Agencies who work together to take advantage of every opportunity and drive results.
IN-HOUSE DIGITAL TEAM OF THE YEAR
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Working in-house has its own challenges. Showcase your expertise and dedication and why you deserve recognition by the industry.
PPC AGENCY OF THE YEAR
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Judges will be looking for PPC agencies with clear team objectives, examples of recent campaigns/new business wins and how your agency works and plays together.
SEO AGENCY OF THE YEAR
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see your SEO is a team event.
INTEGRATED DIGITAL AGENCY OF THE YEAR
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Your area of expertise is extensive as you use multiple platforms to achieve success and your team knows how to collaborate to achieve results.

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Testimonials

“This award is a symbol of what we stand for at Ruby Digital. It’s a result of the collective effort, creativity, and client-focused determination that our team brings to the table every day. We are honoured by this recognition, and it serves as an inspiration for us to push the boundaries even further. We are already channeling the insights gained into refining our craft, ensuring that we bring even more value to our clients and continue setting new standards for the industry.” Justin Lester, CEO & Founder
Ruby Digital
"Being shortlisted for the Global Digital Excellence Awards not only boosts our confidence but also underscores our dedication to developing transformative business models for our global brand.” Srikanth Kaja
ACENTRIK
"We have dedicated significant time and resources to develop a platform that utilizes the power of AI, designed to optimize partner quality and drive exceptional results. It’s truly amazing to see how AI is revolutionizing the mobile marketing industry, and we are grateful to be leading this change. The GDEA’s recognition of our innovative platform further validates our efforts and inspires us to push the boundaries of what is possible in mobile." Florian Elmies, co-founder
Gamelight
"To the Inspired Marketing team, the Global Digital Excellence Award nomination is an affirmation of their expertise and the collaborative spirit they pride themselves on."
Fiverr Enterprise
"Participation in the Global Digital Excellence Awards is more than recognition; it’s a celebration of our team’s dedication and innovation. Beyond statistics, it’s a testament to our unwavering passion for crafting exceptional digital solutions. Being shortlisted reflects our team’s ability to blend design finesse with technical prowess."
Rant
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