The Loop Marketing – Nominated for Best Integrated B2B Campaign

The Loop Marketing introduce themselves to the Global Digital Awards audience and share their award-nominated work.

There’s always a bit of competitiveness that comes with an award nomination; I mean, who doesn’t want to win.

But what The Global Digital Excellence Awards creates is a showcase that highlights the best and brightest marketing professionals while building a welcoming community for everyone in our industry.

Small agencies, large agencies, local brands, global enterprises – every one has a chance to show off their work at The Global Digital Excellence Awards. That’s why everyone at The Loop Marketing is so honored to be nominated for the 2025 Best Integrated B2B Campaign award.

The Loop Marketing

The Loop Marketing is a digital marketing agency based out of Chicago, Illinois.

With decades of experience under our belt, we’ve put together a team that excels in creating beautiful websites, delivering digital strategies that drive leads, and most importantly, help companies supplement their marketing efforts with a team of experts.

We love supporting small businesses and in-house marketing teams to help them achieve their goals.

Whether that’s with our Elevated Marketing service for a holistic marketing effort, or something a la carte that targets specific needs, we pride ourselves on delivering data-driven, award-winning services every time.

The success of our client’s is what drives us every single day: from the challenges of an ever-increasing A.I. presence, to staying up to date on the latest social media trends, no day is ever the same.

And our team welcomes that challenge.

The Lone-Star Waste Solution

When it comes to hazardous waste hauling, there aren’t a lot of marketing handbooks or guides out there to go through the nuts and bolts of the industry. Despite being one of the fastest growing industries in the United States, you’d be hard-pressed to find case studies or even other agencies talking about hazardous waste marketing strategies.

And that was especially true when we began working with HWH Environmental years ago.

So without a blueprint in front of us, our team just went back to the basics: understanding their audience, identifying pain points, and showcasing what makes HWH Environmental different.

And all of that hard work we did to better understand the hazardous waste hauling industry culminated in The Lone-Star Waste Solution project.

We took years of data from marketing qualified leads that have come into HWH Environmental to identify key locations where there was room for growth. Four areas stood out to us: Florida, Georgia, California, and Texas.

Each state provided pros and cons, but for this project we chose to focus our strategic efforts on Texas because of the type of leads coming in. Not only were they big projects, but they fit within a niche that HWH Environmental really excelled in.

Our strategy focused on three pillars: education, visibility, and conversions.

To educate, we would create detailed content specific to each vertical.

To increase visibility, we would create SEO-optimized landing pages and paid ads to appear when our targets searched for hazardous waste solutions.

And lastly, to convert, we would design landing pages to drive contact form submissions.

As most people know, when it comes to creating educational content, Google’s AI Overviews have made things more complicated than ever.

To combat this, we leaned heavily into the niche aspects of the construction and medical hazardous waste industries. These blog posts went into deep detail, highlighting common causes for fines, what waste needed to be professionally removed, and how to handle specific wastes they might encounter.

We then placed these guides on the landing pages and optimized them for organic traffic.

For our paid search strategy, we developed targeted Google Ads campaigns that complemented our organic efforts by creating separate ad groups for construction and medical facility audiences, using location-specific ad copy that highlighted HWH Environmental’s Texas presence and regulatory expertise.

The end result: 403 Texas-based marketing qualified leads to the site, a 256% increase from the year before. We’ve continued this strategy, expanding into the California, Florida, and Georgia markets as well.

What the Global Digital Excellence Awards Mean to The Loop Marketing

Being a finalist for the Global Digital Excellence Awards means the world to our team. We’re so honored to be recognized alongside some of the best digital marketers in the world, and contributing to the digital marketing landscape in a positive way.

“Our team is thrilled to be recognized as a finalist for the Standout Integrated B2B Campaign Award,” said Elijah Litscher, Founder and Chief Digital Strategist at The Loop Marketing. “This campaign was an incredible opportunity to showcase the power of integrated digital strategies, and we’re proud to see the measurable impact it had for our client. Being named a finalist affirms our commitment to creating innovative marketing solutions that help businesses grow and succeed.”

While we don’t submit every campaign we create to award shows, we still aim to produce award-winning quality digital marketing campaigns for every client.

Showcases like the Global Digital Excellence Awards provide small teams like us the opportunity to show off what we’re capable of while also engaging with the craft of digital marketing.

The Global Digital Excellence Awards provide a unique opportunity for digital marketing leaders to learn from each other, push the boundaries of what we are capable of, and most importantly, highlight the great work that’s been done by agencies worldwide.

It’s an honor to be nominated for the Best Integrated B2B Campaign Award, and congratulations to all of the other nominees.