Published by isobel.regan@dontpanicprojects.com
Published Date 09.09.2022 
Blufig, a full-service B2B marketing agency has been named finalist at the prestigious Global Digital Excellence Awards (GDEA) 2022 in the ‘Integrated Campaign of the Year-B2B’ category. Blufig was shortlisted for helping a leading B2B retail tech company transform their digital marketing journey and consistently improving their web visibility, traffic, engagement, and conversions.
Client’s Challenge
The client is a retail tech company that provides ERP and POS software to fashion, retail, and lifestyle brands. They were facing heavy competition across different product categories and market segments.
They faced distinct challenges with their brand visibility on digital channels. To increase their visibility on social media, search engines and industry websites, the client wanted an integrated digital strategy that would drive results for the business.
What Blufig Did
The client collaborated with Blufig to build a digital strategy to achieve their business goals. The objectives of the campaign were to improve brand recall, while engaging a larger audience base and generating leads.
Blufig created thought provoking content for social media, thought leadership blogs, SEO pages, email marketing campaigns and paid acquisitions to drive leads for the business.
The Results
More than 19,000 inbound leads were generated through innovative lead generation strategies across SEO, social media, email, and performance marketing campaigns.
What does being a finalist mean to Blufig
“While the results of the awards are yet to be announced, making it to the finals with so many global agencies, is no mean feat. At Blufig, we constantly strive to drive tangible results for brands. Ginesys is a highly gratifying success story where we delivered against the odds. I’m proud of our team who worked tirelessly to achieve the unthinkable,” said a beaming Amit Thakkar, CEO of Blufig.
The Blufig Edge
Most content marketing agencies know how to create and publish content, but not how to generate traffic, leads and ultimately conversions.
At Blufig, we create and promote content on the right channels, that is sure to generate and convert leads. We have successfully transformed the digital marketing experience for over 100 global brands. Spend less time looking for work and more time closing deals with our end-to-end marketing services.
