Celebrating Excellence: Booster Box shortlisted for 4/4 categories at the GDEA 2024

At Booster Box, we’re not just pushing the envelope in performance marketing; we’re redesigning the entire package! We’re thrilled to announce that we have been shortlisted for the Global Digital Excellence Awards 2024 in all four categories we entered. This recognition is a testament to our team’s dedication, innovation, and relentless pursuit of excellence. Let’s dive deeper into our award-nominated work, our journey, and what this recognition means to us.

About Booster Box

Booster Box is a leading performance marketing agency specialising in scientific marketing and scaling paid campaigns through data-driven optimisation and proprietary technology. Recognised as ‘Large Global PPC Agency of the Year’ in 2022, we excel in Paid Search, Paid Social, SEO, Affiliate, Programmatic, and Amazon Advertising. As part of the Precis Group, we operate across 14 global offices, managing nearly €700 million in media spend with a team of 557 professionals, speaking 41 different languages. Our consistent recognition amongst ‘Europe’s Fastest-Growing Companies’ by Financial Times over the past four years underscores our commitment to excellence and innovation.

Our Award-Nominated Entries

1. PPC Agency of the Year

In a year marked by economic challenges, we at Booster Box demonstrated resilience and adaptability. Our strategies centred around two key initiatives: “Sell More” and “Save Costs”. By refocusing our efforts on medium-sized businesses and enhancing advisory services, we not only achieved 97% of our net revenue target but also supported in-housing trends and maintained operational efficiency.

Our secret weapon? Our innovative Martech Suite. This cutting-edge, proprietary technology stack is our competitive edge, helping us get our foot in the door and differentiate ourselves in a crowded market. By leveraging this top-tier technology, we’ve been able to offer unmatched insights and optimisation capabilities, driving significant results for our clients.

Key Highlights:

• Sell More Strategy: Addressed challenges like extended enterprise sales cycles and decision paralysis. We refocused on medium-sized businesses with shorter sales cycles and accelerated advisory services to support in-housing trends
• Save Costs Initiative: Reshaped team structures, limited hiring to strategic positions, and renegotiated supplier contracts to achieve a 10% reduction in non-people costs

2. Best Use of Data

Our collaboration with Tenacta Group on a Marketing Mix Modelling (MMM) project redefined marketing attribution. By employing a sophisticated Bayesian model, we integrated data from both digital and traditional channels to optimise spend and enhance performance.

Campaign highlights:

• Bayesian modelling: We employed a Bayesian model to integrate data from digital and traditional marketing channels, uncovering the true impact of each marketing effort. This advanced technique allowed us to understand channel saturation levels and optimise budget allocation accordingly
  
• Data-driven insights: Our MMM approach provided unparalleled insights, leading to a 7% YoY increase in total sales, a 10% improvement in budget efficiency, and a 52% boost in Amazon Ads performance. These data-driven strategies enabled our client to maximise their ROI and enhance overall marketing performance
  
• Strategic impact: By combining online and offline data, we delivered a comprehensive view of marketing activities, allowing for precise optimisation. This innovative approach set a new benchmark for effective attribution in paid media and solidified Booster Box’s reputation as a leader in the field

3. Paid Social Media Campaign of the Year & 
4. Best Charity / Non-Profit Campaign

Our partnership with WWF for a TikTok campaign to promote symbolic adoptions for endangered species has been recognised in two categories: Paid Social Media Campaign of the Year and Best Charity / Non-Profit Campaign. This single campaign exemplifies the best of both worlds, demonstrating our ability to create a top-tier social media campaign while also addressing critical charitable objectives.

Campaign strategy:

• Awareness phase: Focused on disseminating compelling videos to raise awareness about the WWF brand and symbolic adoptions
• Conversion phase: Centred on promoting the adoption of endangered species through impactful videos with persuasive CTAs

Results:

• CPM: 1.74€, outperforming TikTok’s benchmark of 3€
• CPC: 0.45€, surpassing the industry benchmark of 0.50€
• Conversion Rate: 2.52%, exceeding the industry benchmark of 1%
• 16.8% Cost Reduction (compared to TikTok benchmarks)
• Broad reach and engagement: Through creative formats and strategic targeting

This campaign’s success underscores our ability to harness social media for both exceptional ROI and meaningful social impact. The creative approach, leveraging TikTok’s unique platform features, was key to driving engagement and conversions, highlighting our ability to adapt and innovate in both the social media and non-profit sectors. 

The Meaning of This Recognition

Being shortlisted in 4 out of 4 categories at the Global Digital Excellence Awards 2024 is a monumental achievement for us. It boosts the morale and motivation of our team, recognising their hard work and dedication; it reinforces our clients’ trust in our capabilities and commitment to their success; highlights our position as industry leaders and innovators. 

Gianluca Binelli, our CEO, states: “These nominations highlight the strength of our strategies and the incredible results we achieve for our clients, and acknowledge us alongside the best in the industry. It’s true that our dedication to data-driven, scientific optimisation has always set us apart, yet still this recognition is a testament to the innovative solutions we bring to the table and the measurable impact we deliver for our clients”.

Connect With Us

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For any queries or further information, feel free to contact us at growth@boosterboxdigital.com.