News Article ————

Double Trouble: Shortlisted for Two Awards and Loving It!

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 04.09.2023

Hey there, marketing mavens and data divas! We’ve got some exciting news to share, and trust us, it’s not your run-of-the-mill marketing update. We’re talking about being shortlisted for not one but two prestigious awards at the Global Digital Excellence Awards 2023! That’s right, folks, the drumroll-worthy categories are “PPC Agency of the Year” and “Best Use of Data.” We’re about to spill the beans on what this means to us and why it’s a source of immense pride and excitement.

Two Categories, One Heck of a Ride

First things first, entering not one but two categories at the Global Digital Excellence Awards was like deciding to run a marathon with two left shoes – daring and a little unconventional. But hey, we’ve never been ones to shy away from a challenge, and our team has been working tirelessly to bring our A-game to both categories.

PPC Agency of the Year: A Journey of Excellence

In the “PPC Agency of the Year” category, we’ve showcased our journey to excellence in performance marketing. Imagine us as the wizards behind the curtain, pulling all the right strings to make your online presence shine. We’ve been diving headfirst into the magical world of scientific marketing, scaling paid campaigns, and optimising like there’s no tomorrow.

Our recent milestones are like gold stars on our digital report card. We’ve spread our wings and opened a swanky new office in Barcelona, bringing some sun-soaked vibes to our global family. And let’s not forget, the merger with Precis Digital, a match made in marketing heaven, has made us juggernauts managing €850 million in media spend. Phew! It’s been a wild ride, and we’re just getting started.

Best Use of Data: Where Numbers Tell the Story

In the “Best Use of Data” category, we’re all about turning those mind-numbing numbers into a riveting tale of success. Picture us as the Sherlock Holmes of the marketing world, sleuthing through data to crack the ROAS code. 

Our mission was simple yet challenging – to improve our client’s performance by optimising Shopping / PMax campaigns with product clustering.

Our strategy was as creative as it was data-driven. We dived deep into the world of product clustering, reconstructed category criteria, and used performance-based budget allocation to ensure every advertising euro was working its hardest. But it wasn’t all smooth sailing. We faced challenges like an unbalanced product distribution and a manual feed management process that was slower than a snail on a Sunday stroll.

The Cherry on Top: Results and Why We Should Win

Now, here’s the moment of truth. The results! Drumroll, please.

Our efforts in the “Best Use of Data” category led to impressive improvements in key performance metrics. We achieved substantial ROAS growth while ensuring efficient resource allocation. And let’s not forget about cost optimisation – it was all part of the game.

So, why should we win these awards? Well, folks, it’s simple. Our team’s commitment to excellence, our innovative use of data, and our knack for turning challenges into opportunities are what set us apart. We’ve shown that with the right data-driven strategies, anything is possible, even in the wild world of PPC and data optimisation.

The Final Word: Testimonials and a Dash of Humor

But enough of our own trumpet tooting. Let’s hear what others have to say about our award nominations:

“Being shortlisted for two categories at the Global Digital Excellence Awards is like hitting the marketing jackpot. It’s a testament to our team’s dedication and expertise in delivering top-notch performance marketing services.” – Our Proud Head of Growth, Elena Cerrai

“I’ve seen data being used creatively, but what our team did with the ‘Best Use of Data’ campaign was nothing short of magical. I guess data can be fun after all!” – Our Tremendous Head of Product, Leonardo Weber

So there you have it, folks! Our journey through the “PPC Agency of the Year” and “Best Use of Data” categories has been nothing short of exhilarating. We’ve faced challenges head-on, turned data into gold, and achieved results that speak volumes.

Win or lose, we’re proud of what we’ve accomplished, and we’re excited to continue pushing the boundaries of performance marketing and data optimisation. It’s been a wild ride, and we’re strapping in for the next adventure, whether it’s an award or another data puzzle to solve.

Stay tuned for more marketing magic, and remember, even in the world of numbers and campaigns, there’s always room for a little humour and a whole lot of innovation. Cheers to data-driven success! 🚀

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