News Article ————

Precise TV and Warner Bros. Discovery UK Kids: Teen Titans Go! and The Amazing World Of Gumball Christmas Episodes

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 16.08.2023

Precise TV’s Co-Founder and Chairman, Christian Dankl couldn’t have said it any better “I’m so proud of our team and grateful for our client Warner Bros. Discovery and Cartoon Network to be nominated as Finalist under the ‘Paid Media Campaign of the Year’ category at the Global Digital Excellence Awards!”

The acknowledgment from the awards is a huge testament to the incredible collaboration between the 2 companies and our in-house team, who managed to achieve results beyond expectations.

The Warner Bros. Discovery – UK Kids Marketing Team initially approached Precise TV to work on a campaign for their Cartoonito show Bugs Bunny Builders in 2022, to maximise and enhance an already successful strategy previously run in-house.

Because of the success of this campaign, Precise TV were approached to:

  • Promote the ‘Cartoon Network Christmas Episodes; Teen Titans Go! & The Amazing World of Gumball’ to children aged 6 to 12 and their parents.
  • Raise awareness of these key IPs and encourage ‘tune-in’ to the Cartoon Network UK TV channel and the Cartoon Network UK YouTube channel.

The campaign’s unique approach has proven to be the most effective strategy to promote new and existing content to the kids’ audience, resulting in higher engagement and consideration. The excellent results of this campaign have proven that the Warner Bros. Discovery – UK Kids Marketing Team made the right decision in integrating their campaign strategy with Precise TV’s technology to maximise its potential.

Over the last 8 years we have built unrivalled technology to run highly targeted contextual video campaigns that allow us to reach kids and their parents on YouTube at scale, removing out-of-demo, non-brand appropriate content, limiting budget wastage and increasing ROAS to levels that our competitors simply cannot match.

To learn more about Precise TV’s unique approach please do, get in touch.

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