A Proud Achievement: Watsons Türkiye Nominated in the Global Digital Excellence Award

At Watsons Türkiye, we constantly strive to meet and exceed our customers’ expectations by continuing to set the standard in the Turkish Health & Beauty market. We put our heart into everything we do, whether it is offering high quality products at an affordable price, exceptional customer service available around the clock, or creating innovative shopping experiences and this commitment was recently recognized with our nomination at the prestigious Global Digital Excellence Award. This nomination is not only a confirmation of our role in the e-commerce industry, but also a reflection of the trust and loyalty of our customers.

Watsons, a globally recognized leader in health and beauty retail, has been a trusted name for decades. Our journey in Türkiye began with a single store and actually we have 400 shops now , our mission has always been simple: to provide customers with the best products at the best price. Over the years, we have expanded our footprint across the country, becoming a household name in the Turkish market. As the world of retail evolved, so did we recognizing the growing importance of online shopping, we embarked on a journey to create an ecommerce platform that would bring the same level of excellence and convenience that our customers have come to expect from our physical stores. This evolution from a traditional retailer to a digital innovator is what has led us to this exciting moment of recognition in the ecommerce industry.

Our history and our mission are reflected in our drivers and the main pillars of our strategy, which places the customer experience in the centre.

• Bridging the Gap Between Offline and Online: customers desire a seamless shopping experience that allows them to transition effortlessly between physical stores and online platforms. Our O+O strategy ensures that whether our customers are shopping in-store or online, they receive the same high level of service, access to promotions, and product availability. But not only, customers can browse products online and check their availability in the nearest Watsons store, or they can make a quick online purchase leveraging on the Click&Collect express for example which allows the user to have the order ready to pick up in one hour! This integration of offline and online channels not only enhances convenience but also builds a stronger connection with our customers, ensuring that their shopping journey is smooth and satisfying, no matter where they choose to shop.
  
  
• Loyalty always pays off: At the heart of our customer engagement strategy is our loyalty program. We designed this program with a single goal in mind: to reward our customers for their loyalty and trust in Watsons, in fact with every purchase, customers earn loyalty points that can be accumulated and used as a payment method for future orders. The success of our loyalty program is evident in the growing number of participants and the positive feedback we receive, it is not only a benefits matter but also it strengthens our brand’s relationship with them. All these efforts and commitments to our loyalty program are reflected in the numbers; in fact, we have over 11 million Watsons Card holder.

• High value less price: Promotions are a crucial part of our brand strategy. Our promotional program is meticulously crafted to cater to the diverse needs and preferences of our customers while staying aligned with key consumption period in both the Turkish and global markets. We totally consider that in the competitive world of ecommerce, the right promotion can make all the difference. That’s why our team works tirelessly to create a wide variety of attractive promotions, whether it’s a discount on a favorite product or a special offer on new arrivals, we aim to provide our customers with the best value for their money.
  
  
• Tailoring is the key: In today’s digital age, personalization is key to creating a memorable shopping experience, for this we leverage on data analytics to understand our customers’ preferences and needs. This allows us to offer personalized product recommendations and exclusive offers that resonate with individual shoppers. Our website is designed to be intuitive and user-friendly, ensuring that customers can easily find what they are looking for. From personalized landing pages to tailored promotions, every aspect of our website is optimized to enhance the customer journey. This commitment to personalization ensures that our customers feel valued and understood, creating a deeper connection with our brand.

Being nominated for the B2C Ecommerce Website of the Year award is an incredible honor for us. It is a recognition of the hard work, dedication and innovation that has gone into constantly improving our e-commerce. Winning this award would not only be a milestone for our team, but also a testament to the trust and loyalty of our customers.

We look forward to continuing to support our customers with the same passion and dedication that has brought us to this moment. Here’s to the future of Watsons and the exciting possibilities that lie ahead with our amazing and colorful customers!

Useful Links

Facebook: https://www.facebook.com/WatsonsHealthandBeauty

Instagram: https://www.instagram.com/watsonsturkiye?igsh=eGM3dXEwZGJ2a2lj

Tik tok: https://www.tiktok.com/@watsonsturkiye?_t=8ohc5nm0f9l&_r=1

Website link: https://www.watsons.com.tr/